Every company needs to have customers. Finding those customers is key to the success of your market research, and in turn, your business.
Demographics are quantifiable characteristics of a given population (credit: Wikipedia)
Commonly referred to as your marketing demographic or your market, the profile of individuals that will buy your product is who your company is about.
You must understand their needs, their purchasing habits, and their motivations to buy one product over another in order to fully engage your company with your demographic.
The US census provides the best starting place to get demographic information. You can find the US Census information here: www.census.gov in many forms.
The American Fact Finder and Data Ferrett tools will allow you to query or review census data. These are typically more data-dense results than you will find on the census site, but allow for custom queries which can be powerful in addressing your specific needs.
Once you have gathered the necessary data, you will have to analyze it to produce a few key results: