Resources
Deziner Software provides resources to the users of the Gale Business: Plan Builder platform. Here is a sample of resources we recommend you take advantage of in developing your business plan and financial model.
Performing thorough market research is critical to the successs of a company. No matter how good a product is, if there is insufficient market to support the expenses of producing that product, then the company will fail.
To prevent this avoidable disaster, use the right market research tools and ensure that you have correctly identified the market(s) that will consume your products and/or services to ensure sales.
Market Research Considerations
- Demographic Data - who will buy from you, and where do they spend their time?
- Industry Trends - what is happening in the industry you plan to enter and how does this impact your operations?
- Competitive Research - who else is operating in your intended industry and market, and how is your company going to compete with them?
- Financial Research - how much will it cost to produce your products or services, and how much can you sell them for in your target markets? Will this be enough to sustain operations?
Want to learn more about Demographic Research?
Free Services
Paid Services
| Service | Description |
|---|---|
| American FactFinder | Census Data, provides a 1-page Fact Sheet that includes the following: population, household income, demographics, etc. |
| BizStats | Financial Data for Retail Categories |
| Business Insights: Essential | Information on structure of organizations, current industry trends, and other information. |
| City Data | Detailed census data on cities; median resident age, household income, ethnic mix, etc. |
| County Business Patterns | Business activities broken down by city, county or state to include number of competitors using a specific zip code or city. |
| Hoovers Online | Company history data on companies, industries, people and products. |
| MagPortal | Can find magazine articles about product/service and industry of interest. |
| Quickfacts | Another portal to Census Data |
| Standard & Poor's | Detailed reports on industries, including statistics, trends, buyer behavior and expected returns. |
| Trade Association | Provides website addresses to obtain information on all areas of feasibility. |
| Valuation Resources | Information on over 400 industries including; Industry overview, trends, financial ratios, etc. |
| Yahoo! Industry Center | Directory of industries, list of companies in each industry, industry-related news, and performance data. |
| Securities & Exchange Commission | Provides access to all Public Companies, 10K, 10Q, etc. |